Mark and Jimmy stop by the Pony bar in NYC to have a chat with Joshua M. Bernstein, author of the recently minted 'Brewed Awakening'. Find out just why you need to hold this wonderful book in your own two hands. Cheers!
To begin with, we’re predisposed to like any book that supports our belief that civilization and fermentation go hand in hand. Give us a book called “Alcolholica Esoterica: A Collection of Useful and Useless Information as it Relates to the History and Consumption of All Manner of Booze”, and we’re in Happy Hour Guys Heaven. Ian Lendler has done a remarkable job of distilling some of history’s most amusing and interesting pieces of trivia in one easy to use, 264 page volume.
Every bottle in the liquor cabinet has a chapter devoted to it, as well as chapters that take the reader through mankind’s history from a yeast’s-eye perspective. How did the monks begin to brew? What were the after effects of Prohibition? Why did absinthe get such a bad rap? Does Mexico really have a Ministry of Tequila? (Yes.) Also included is a series on some of the most notorious imbibers ever, called Mount Lushmore. Humphrey Bogart, Dorothy Parker, Winston Churchill and others are all included in the dubious category.
Information is doled out in easily digestible nuggets, so the book moves quickly. Did you know that “bar” is short for “barrier”, as in keep away from the booze? That Winston Churchill’s mother invented the Manhattan cocktail? That the Jell-o shot has a pedigree stretching back to the mid-19th century? That Johnny Appleseed was planting trees so folks could make hard cider? All these and so many more are contained in this completely delightful addition to anyone’s library.
Don’t worry that the book takes itself too seriously, either. The first chapter is a warning on the possibility of releasing your inner Cliff Claven if you don’t proceed with caution. On the bright side, you’re sure to win a barroom bet or three when armed with the trivia provided. Rather than try to “review” this book, we simply call your attention to it. The joy is in the reading.
Whether you’re a historian with a sense of humor, a comic with a sense of history, or someone who’s just plain curious, this book will quench you thirst for knowledge. (Sorry, had to.)
And most large bookstores.
We’ve all heard of eco-tourism by now: Vacation travel that visits places of natural beauty in a way that helps preserve the environment. Great idea, right? Well, the Happy Hour Guys have coined a new term in the same spirit: bev-tourism. Simply put, bev-tourism includes visiting pubs, taverns, saloons, breweries, wineries and distilleries of some significance. Surprisingly, these spots will often share parallel philosophies with eco-tourism destinations; many of the favorite beverage dispensaries we’ve visited practice business in an environmentally responsible way and contribute to the well-being of their communities. In addition, these properties are some of the most historic, quirky, creative, flat-out enjoyable places around, making it easy to be champions of bev-tourism. There are an increasing number of books being written about these places: Here are two more of our favorites.
First up, we have Wendy Mitchell’s 2003 guide, NEW YORK CITY’S BEST DIVE BARS “Drinking and Diving in the Five Boroughs”. Ms. Mitchell’s writing style is direct and to the point, like most of the bars she visits. We’re on the record as being avid dive bar fans, and Ms. Mitchell has been kind enough to do some leg work for those of you who feel the same. Alphabetically arranged with the criteria for a dive bar clearly laid out, Ms. Mitchell takes her readers on a crawl through the Big Apple’s most famous and infamous dives. She’d give Greg Louganis a run for his money. Best of all, she seems to really enjoy it. These are places she visits herself and her personal stories make each entry even richer. I’m not sureMcSorley’s Old Ale House should qualify as a “dive”, but quibbles like that aside, Ms. Mitchell has written a love letter to the smoky, seedy, sticky NYC that is disappearing under a crush of shiny condos and $12 pomegranate martinis. It’s a sad realization that since its publication in 2003, her list of dives has diminished significantly as developers continue their march through the city. Thus, a sad tip of the hat to Siberia, and many others no longer with us.
Next we move to Roxie J. Zwicker’s HAUNTED PUBS OF NEW ENGLAND: Raising Spirits of the Past. That’s right; pack the kids in the Previa because we’re going on a tour of the creepiest watering holes to serve grog since Our Founding Fathers. Zwicker does a nice job of painting the local picture for her readers, both currently and in an historical context. She hits her stride, though, when she shares the stories of the actual pubs and their ghostly inhabitants. It should be of little surprise that inns and taverns that saw the high drama of the creation of our country should be home to spirits who long to remain at the scene of their greatest moments of fame or infamy. These pubs have given rise to stories of both the famous and the obscure appearing to strangers. Privateers, patriots, rebels and spies as well as more commonplace murderers and victims can be encountered if the stories are to be believed. History, a good fright, and no shortage of adult beverages. Perfect for the whole family.
Both of these books are a great jumping off point, but neither can explore every possibility. There are dive bars around every corner in NYC and mysteries down many back roads throughout New England. Ideally, they will serve to pique your interest and let your curiosity lead you away. Both are available atwww.amazon.com .
What are you waiting for? Bev-Tour!
The Beer Revolution is in full swing. From brewing innovation, to record sales, to an informed public, beer is finally getting the attention it deserves. What better to indulge your love of the brewer’s art than a double feature of films that will get you ready to head out into the January chill in search of a bottle of brewed bliss? (Of course you could order it on tap, but that didn’t work for my alliteration.)
First up, we suggest “The American Brew”, a 50 minute walk through The United States’ long and rocky history with beer which aired on A&E and is now available on DVD. From the earliest English settlers (who found beer essential as it was healthier than the contaminated water), to the disastrous experiment with Prohibition, to the post-World War II resurgence of beer, the story is uniquely American. The contributions of immigrants and politicizing of the industry are featured, as are the rise and fall of titans of industry. With humor and insight from many of brewing’s most famous and successful families and breweries, the film takes us to the early 21stcentury, which saw the number of breweries skyrocket from 48 in 1980 to over 1500 in 2005. Discover the contributions of Louis Pasteur to brewing. Get a glimpse of how beer is judged at the World Beer Cup. It is 50 minutes very well spent. Baseball and apple pie have got nothing on beer! Be sure to watch the extras, also, which include information on the collection of breweriana, an interview with the sorely missed Michael Jackson, and much more. For a limited time, the DVD is included free with orders from www.beerbooks.com and also for sale at www.amazon.com .
For a …quirkier…look at the world of craft beer and the devotion it inspires, we recommend “American Brew”, a road trip/beer hunt that follows five friends as they decide to visit 38 breweries in 40 days. (One of the pilgrims is Jeremy Goldberg, our friend from Cape Ann Brewing, who was so inspired by the experience that it led him to become a brewer!) Inevitably, wrong turns, overindulgence and nearly six weeks in a van with 4 friends and a camera take their toll, but there’s no denying the sheer joy and passion for the object of their quest: getting to know America’s craft brew community. Some of the finest small breweries are featured and as we learn about the brewing process we get glimpses into Dogfish Head, Ommegang, Anchor, Victory, Magic Hat, Brooklyn and many more. Ultimately, though, it’s about the journey and about finding the next great unknown. Obviously, that speaks loudly to us. And in the end, we see that even the craziest of ideas can make a change for the better. (Seriously, did you TASTE Jeremy’s Pumpkin Stout?!) Available at www.amazon.com .
“This Lemp’s for You.” If fate had played a kinder hand to the once dominant Lemp family brewing dynasty, we could indeed have been hearing that slogan instead of the famous version serenading us from our televisions today. Instead, the family suffered a tortuous series of tragedies, some of their own making, and has all but disappeared from most people’s memories. The story of their family and its rise and fall reminiscent of the most classic tragedies, is told by Stephen P. Walker in his incredibly researched book, Lemp: The Haunting History.
In 1840, German immigrant Adam Lemp opened his Western Brewery in St. Louis based on the popularity of the beer he had been brewing on a smaller scale in his grocery. In those days, brewers were much like neighborhood bakers, with local patrons picking beer up on their rounds of errands. Lemp’s decision to open a brewery was forward thinking, and took the operation to levels not commonly seen in those days. The brewery flourished, then more so once Lemp’s son, William, took control of the company. Under his leadership, the brewery grew with astounding speed, and he quickly moved to a larger facility to increase production. He chose a parcel of land directly above a series of caves his father had used to store beer. By the turn of the century, the now named William J. Lemp Brewing Co. covered 11 city blocks and produced 500,000 barrels of beer a year with distribution throughout all of North America and reaching Australia and Europe. The brewery produced six beers, the most known today being Falstaff. At this point the Lemp’s were larger and more influential than the Anheuser- Busch Brewery, who began business nearly two decades after they did.
Tragedy entered the family when Frederick Lemp, William’s heir apparent, died suddenly at age 28. Disconsolate, William fell into a deep depression and took his own life in 1904. The family soldiered on, but the tide had turned and time began to pass them by. Then the advent of Prohibition devastated the family business and they were forced to sell off assets at alarmingly low returns. William Lemp Jr., who had stepped into the leadership role after the deaths of his father and brother, became a high roller in St. Louis society and his divorce in 1920 provided scandalous gossip for the entire city. However, it was the disaster of Prohibition that defeated him. He, also, took his own life in 1922, as his sister Elsa had also done in 1920.
Despite the efforts of William Lemp III to re-introduce the brewery after Prohibition, the attempt failed. He died tragically in 1943 at age 42 of a cerebral hemorrhage. Another brother, Charles, also committed suicide in 1949. The famous label of Falstaff Beer was purchased and continued to be sold for a while under different owners until ultimately fading away.
All of this is told in detailed and fascinating accounts, often through written first-hand entries, by Walker. Letters of the Lemps themselves are quoted and newspaper articles of the time are reprinted. Walker also includes many examples of the famous Lemp advertising art and intricate descriptions of the lavish lifestyle and homes of the family. It’s a fascinating look at a chapter of American history, as well as brewing history, that is often overlooked.
Walker concludes with some accounts of ghostly goings on at the Lemp Mansion, which is now open as a bed and breakfast (www.lempmansion.com). Considering the history of the family, it’s almost to be expected that they would continue to haunt the scene of their greatest triumphs and failures. We’ll be visiting here with our cameras, no doubt.
A great read and highly recommended:
4 and a half pints out of 5!
Unfortunately, the book is out of print, but readily available atwww.beerbooks.com . A great resource for anyone interested in any aspect of the brewing industry.