Video: Hooked at Lure Fish Bar!

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The Guys make their way to SOHO, the iconic NYC neighborhood full of great stories, stellar shops, and fantastic bars. We came downtown in search of the best happy hour ever, and Lure Fish Bar has, no joke, perhaps the finest 5-7PM weekday slot we have ever experienced. And that's really saying something, because... well, we're The Happy Hour Guys! Seriously - if you're within 500 Nautical miles of SOHO, head to the poop deck and turn your ship in Lure's direction. Say hello to Josh, Mim, Kelly and the whole crew, and if you have half as much fun as we had, you'll be in safe harbor indeed. The oysters are fresh, the drinks are amazing, and the prices, well... they lie many fathoms deep. Anchors Aweigh!