Mark & Jimmy are Broadway Actors and Craft gurus, producing The Happy Hour Guys for years; but how to get Broadway and Craft (Beer) to intersect? One offhanded comment from Squigs was a seed, then Jimmy was out running, and bam! THE IDEA: The Happy Hour Guys get cast members of a hit Broadway show together with a Craft Brewery, to brew a completely new beer for Charity of the show's choosing!
Each Brew feature includes three episodes:
- Meet the Team, where the Cast Brewers gather, meet their brewery, pick a recipe, a name and a charity:
- Brew Day, time to brew! Cast Brewers travel to the craft brewery and assist in creation:
- the Release Party, self explanatory. Let's party, taste this beer, and give some love to a great cause!
#CraftBeerForGood. The goal? The Broadway Six-pack.
#4: In process at this very moment. Release date Spring 2018!
ROLLING STONE: Inside Hamilton Musical's Craft Beer, Rise Up Rye
WALL STREET JOURNAL: "A Revolutionary Drink: Smash Broadway Musical inspires a 'Hamilton' Beer"
ALL ABOUT BEER: Beer on Broadway: Hamilton Cast Plays at Brewing
EDIBLE BRONX: "Brews Over Broadway"
BEER SESSIONS RADIO: The Happy Hour Guys & Hamilton Craft Beer episode
EDIBLE MANHATTAN: Broadway & Local Brewers mix to make Limited-Release Beers