Broadway Brew #3 features Waitress, Sixpoint Brewing and the Adrienne Shelly Foundation!

Press is rolling with the latest news from the Broadway Brews Project - as of this week, we are HALF WAY to the Broadway Six-Pack! 

Release of "It's for Adrienne" is Sunday 5/21!

Release of "It's for Adrienne" is Sunday 5/21!

From our upcoming PRESS RELEASE:



Joins Broadway Brews Project

“The Happy Hour Guys” Partner with Sixpoint Brewery and

The Cast of “WAITRESS”

Launches ‘Its for Adrienne’ Cream Ale

Supporting The Adrienne Shelley Foundation


NEW YORK – May 21, 2017 – The smash hit Broadway musical, WAITRESS is the latest Broadway show to create a craft beer for charity and partner with The Broadway Brews Project. A portion of the proceeds benefits The Adrienne Shelly Foundation, a NY-based charity that supports women in film.

The Broadway Brews Project is an initiative put together by The Happy Hour Guys (Mark Aldrich and Jimmy Ludwig) to pair hit Broadway shows with local craft brewers, to brew a special one-off beer, themed in relation to their show for a charity of the show’s choosing. The Broadway Brews Project launched its first collaboration called Rise Up Rye, partnering with Gun Hill Brewing Company and the cast of the smash Broadway musical Hamilton, followed by School of Rock The Musical which launched School of Hops.

“We’re so excited to have Waitress join us along with such a phenomenally creative brewery- Sixpoint,” said Happy Hour Guys’ Jimmy Ludwig.   “The WAITRESS cast was instrumental in helping us create this delicious beer that will help benefit a fantastic cause and honor the woman who started it all, Adrienne Shelly,” he adds. “We are now half way towards our goal of a Broadway six-pack—six shows, six craft brews that benefit six distinct charities.” Adds Mark Aldrich,  “We're very specific when we consider pairing a show with a brewery and in this case it's a perfect match.  Sixpoint’s team were so inspired after seeing WAITRESS, they were literally bursting with ideas.”

Said Jamie Leithead, Events Manager, Sixpoint Brewery, “We jumped at the chance to brew a beer with the WAITRESS cast.  The show completely lends itself to innovative flavors. We’re thrilled that this show created something truly spectacular that will benefit a wonderful cause.”

A lively cream ale bursting with the essence of cherries, Its for Adrienne Cream Ale will only be available on tap at select bars & venues throughout NYC.   Those include: Beer Culture (both locations), Glass House Tavern, Rattle and Hum (both locations), Beer Authority, Arts & Crafts Beer Parlor (both locations), Alewife, The Jeffery, Fools Gold, L’Amico, 5 Napkin Burger (Midtown), Bronx Ale House, and Astoria Craft.

Plans for future Broadway Brew collaborations are already underway.


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About The Happy Hour Guys

Jimmy Ludwig and Mark Aldrich, both Broadway Actors, co-Host this video series of great Craft stories, which has been in production since 2006 and recently posted its 300th episode. The Craft of Theatre and Craft Beverages have more in common than you think, and Jimmy & Mark have made it their mission to pursue the greatest stories, sips and stops the world over to bring this terrific content to their fans. The idea for the Broadway Brews Project came about as a way to bring The Happy Hour Guys' Acting lives and their Craft lives together, and what a ride it has been so far!

About Sixpoint Brewing

While some historical records indicate Sixpoint Brewery was founded in 2004, the real birth of Sixpoint begins at the dawn of civilization. That is when the earliest societies began cultivating cereal grains to make fermented beverages, and the desire for excellence in the craft of brewing was forged. One symbol has transcended and survived throughout the ages - the Sixpoint Brewers' star.  The Sixpoint Brew Crew not only resurrected the Sixpoint Brewers' Star, but also breathed life into a patchwork of brewing equipment within an 800 square foot garage in a then-dilapidated neighborhood of Brooklyn, NYC called Red Hook. Out of this modest maritime enclave hundreds of delicious craft brews were concocted and disseminated, and the star had been reborn. Within years, a team of Sixpoint Brewers and Staff had gathered underneath the Sixpoint star, not knowing how they arrived there, but knowing they must keep the Sixpoint tradition alive.


WAITRESS opened April 24, 2016 at Broadway’s Brooks Atkinson Theatre (256 West 47th Street). Based upon the 2007 motion picture written by Adrienne ShellyWAITRESS is the first Broadway musical in history to have four women in the four top creative team spots, with a book by Jessie Nelson, a score by six-time Grammy Award-nominated singer-songwriter Sara Bareilles, choreography by Lorin Latarro and direction by Tony Award-winner Diane Paulus.

Waitress tells the story of Jenna, an expert pie maker in a small town, who dreams of a way out of her loveless marriage. A baking contest in a nearby county and the town’s new doctor may offer her a chance at a new life, while her fellow waitresses offer their own recipes to happiness. But Jenna must find the courage and strength within herself to rebuild her life. This new American musical celebrates friendship, motherhood, and the magic of a well-made pie.

About the Adrienne Shelly Foundation

The Adrienne Shelly Foundation was founded by her husband Andy and created after her death in 2006. With partners including Sundance, AFI, IFP, Women in Film, Columbia University and Boston University (Adrienne's Alma Mater), and an advisory board that includes Paul Rudd, Michelle Williams and Keri Russell, ASF's mission is Supporting Women Filmmakers. Since its inception it has awarded 60 production grants to very talented women all over the world.  Please visit to honor Adrienne's memory and support ASF's critical artistic mission.

Broadway Brews Project, SCHOOL OF HOPS: Brew Day!

It's time for SCHOOL OF HOPS to hit the Brew Kettle, then the Fermentation Tanks! 

THE DAY HAS ARRIVED. Let's head down to Atlantic Highlands, New Jersey (a short trip by fast ferry from Manhattan) to Carton Brewing, and brew the second Broadway Brew, SCHOOL OF HOPS! Join The Guys and today's Celebrity Brewers, Nehal Joshi and Jesse Swimm of the cast of School of Rock the Musical, as they get to work 'mashing in' on School of Hops. Big thank you to Augie Carton for hosting us, and to camera operators Justin 'Squigs' Robertson, Brad Burke, and Dane Agostinis! Cheers and enjoy!

Broadway Brews Project, SCHOOL OF ROCK: Let's meet the Team!

The second Broadway Brew process gets underway as the cast of School of Rock the Musical meets up with brewer and owner Augie Carton of Carton Brewing, at Rattle N Hum West. But this night isn't just all fun and beer drinking, there are jobs to do: What kind of beer will the cast choose to make? What will they name it? And who have they decided that the beer will raise money for? 

Each Broadway Brew is a THREE EPISODE SERIES: And for School of Rock, this is Episode One. Click onward to meet and learn more about some pretty awesome folks, and most importantly, raise money for a terrific cause. Cheers!

Many thanks to all the folks who helped out this evening, from Ashlee and Joe at Rattle N Hum West, to Erin, Brad, Jeffry, Holly and all the Broadway Brews fans. Let's BREW!